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Ruby Marsannay Not Your Grandfather's Scotch

Marketing Analysis of a Single Malt Scotch Re-launch

Business & Economics
English
3703 Words
No Age Recommendation
613
0

This is a coursework assignment that I submitted as part of my Diploma studies with the UK's Wine and Spirits Education Trust (WSET). The assignment was to provide some background information on the Single Malt Scotch industry, as well as to perform SWOT and Marketing Mix analyses on the success of a theoretical Single Malt Scotch re-launch. There were minimum and maximum word count restrictions, and being as wordy as I am, I had to do some editing for concision (so if it reads a bit choppy at times, that's why). My submission received a grade of "Distinction", which is the highest possible. Unfortunately, all 43 of my footnotes were lost upon uploading to BookRix, as were all of the appendix tables listing volumes and revenues by country (as well as the Y axes to the figures). Unless otherwise stated, most of the statistics cited were calculated by myself based on raw data I obtained from the "HM Revenue & Customs" database; I also prepared any figures myself. If you are interested in any sources or data, please leave a comment (as I do not always check my private messages) and I'll try to respond in a quasi-timely manner. Enjoy! [more]

Keywords: single malt scotch, Scotch, SWOT analysis, Marketing Mix, Brand re-launch, Mad Men, Advertising, Marketing

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AKA Black Palmer, William Senior Scotch Loch-Fishing

Fiction
English
15269 Words
Ages 18 and up
2
0

William Senior (9 February 1850 – 22 November 1926) was an English-born Australian politician, senator in the Parliament [more]

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Lucy Fitch Perkins The Scotch Twins

Fiction
English
30786 Words
Ages 18 and up
2
0

Lucy Fitch was born on July 12, 1865 in Maples, Indiana to Appleton Howe and Elizabeth (Bennett) Fitch. [more]

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Willie Walker Caldwell Donald McElroy, Scotch Irishman

Adventure
English
89646 Words
Ages 18 and up
2
0

The life story of most men, who have lived earnest and active lives, would doubtless be worth the hearing, [more]

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Blanche McManus Our Little Scotch Cousin

Biography & Autobiography
English
14160 Words
Ages 18 and up
2
0

Blanche McManus (1869–1935)[1] was an American writer and artist. She and her husband, Milburg Francisco Mansfield, wrote a [more]

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AKA Black Palmer, William Senior Scotch Loch-Fishing

Fiction
English
15459 Words
Ages 18 and up
2
0

William Senior (9 February 1850 – 22 November 1926) was an English-born Australian politician, senator in the Parliament of Australia. Born in Yorkshire, Senior migrated to Australia as a child and was educated at state schools in Mount Gambier, South Australia. He became a shopkeeper and Methodist minister. In 1904, he was elected to the South Australian House of Assembly as the Labor member for Victoria and Albert, holding the seat until 1912. In 1913, he was elected to the Australian Senate as a Labor Senator for South Australia. He left the Labor Party in the wake of the 1916 split over conscription, joining the Nationalist Party. Defeated in 1922, Senior died in 1926. [more]

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AKA Black Palmer, William Senior Scotch Loch-Fishing

Fiction
English
15450 Words
Ages 18 and up
2
0

William Senior (9 February 1850 – 22 November 1926) was an English-bornAustralian politician, senator in the Parliament of [more]

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Pappity Stampoy A Collection of Scotch Proverbs

Essay
English
8297 Words
Ages 18 and up
2
0

Pappity Stampoy may have followed his source in rejecting the "Proverbiale speeches" (Beveridge, pp. 46-50) or may have discarded them on his own responsibility. As F. P. Wilson points out, he showed ingenuity of a sort."The thief jumbles the order of the first 81 proverbs given in Fergusson under the letter A; then, having put his reader off the scent, he gives the remaining proverbs under this letter in Fergusson's order. [more]

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Doug Robbins Go Easy on the Scotch

Fiction
English
1126 Words
Ages 16 and up
225
0

A ventriloquist picks up the bottle when his dummy gets the better of him. The story is remniscient [more]

Keywords: suspense, thriller

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J. P. MacLean An Historical Account of the Settlements of Scotch Highlanders in America

Fiction
English
145520 Words
Ages 18 and up
2
0

John Patterson MacLean (March 12, 1848 – August 12, 1939) was an American Universalist minister and archaeologist and [more]

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eBooks „scotch“

Books (46)

eBooks „scotch“

Books (46)

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