Theoretical consumption
Every type of consumer item should fulfill an expectation. For example, I expect a book to be entertaining or informative. A piece of clothing that looks good on me and is comfortable to wear. Consumption is individual, so it should satisfy subjective needs. The consumption of clothing, cars, everyday objects is objective consumption. Although they are commodities, depending on their quality and... Show more
Theoretical consumption
Every type of consumer item should fulfill an expectation. For example, I expect a book to be entertaining or informative. A piece of clothing that looks good on me and is comfortable to wear. Consumption is individual, so it should satisfy subjective needs. The consumption of clothing, cars, everyday objects is objective consumption. Although they are commodities, depending on their quality and reputation, a consumer item represents a status that the visual media promote. The visual media, such as television, or the Internet in particular, give a message that can only touch the surface. The "medium is the message," as Marshall McLuhan used to say. Consuming the visual media therefore means carrying out a theoretical consumption. Actually, performing is a wrong word for it, because one only sees and only seeing does not mean any physical exertion. The only thing you use are the eye muscles. When it comes to visual consumption, you don't have to think too much. You just have to believe what you consume. One therefore does not need any knowledge to record it. The visual media are also transmitters of status values and an organ for whetting the appetite!
But the excessive consumption of visual media leads to exaggerated subjective feelings and lets the mind, the objective perspective, become impoverished. Hence, it leads to superficiality. Because if you only believe and don't know, you can easily be determined by others, more easily influenced. One does not condemn the consumption of visual media, but one should keep one's distance. The more original medium of the book, where you also use your eyes, is, in my opinion, the most effective, since you have to work on a book in order to consume it and I think it conveys nobler values than television, the Internet or in particular social media!
After the Second World War Werner von Braun went to the USA, he was the developer of the A2 and then became a rocket builder at NASA and ultimately helped NASA to land the first moon in 1969; The USA not only liberated Germany, no, they misused everything the Nazis had developed as tools for their Pharisaism, for their will to power; so did the propaganda films by Leni Riefenstahl, which they then used for the mass hypnosis of advertising, i.e. the constant repetition of advertising slogans, advertising as a means of propaganda for consumer goods in the economy and today in 2023 this is still the case, only that Phenomenon of social media has been added and in this worldliness everyone can now rise to become a symbolic figure, likes have become more important today than cohesion, a sense of community, dignified interaction with one another, than the preservation of truth and for my part I equate truth with Reality; the loss of reality is not primarily the fault of the internet but of the founders of Facebook, Instagram, Twitter etc. and I see no end to these things!
https://www.soundcloud.com/james-apollon-white
