Marketing Strategy For Hotel Business
The Secret Of Improving Hotel Marketing Performance in the Tourism Industry By: Murniati -, Suryaning Bawono
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today.
Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses
1. Marketing Mix Theory and Practice
2. Segmentation, Targeting, and Positioning
3. Theory and Practice of Consumer Behavior
4. New Product Development
5. Modern Marketing Channels
6. Hotel Vs. Online Travel Agency
7. Optimizing Hotel Website Performance
8. Search Engine Optimization for Hotel Websites
9. Electronic Mail Marketing
10. Competitive Strategy & Alliances
Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
This eBook is available at the following stores (among others):
and in many other eBook-stores
$3.99
Keywords:
Management, Business, Marketing, Tourism, Hotel
Posts and Comments